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The reach and popularity of online sales was fully visible during Snapdeal’s 5-day Mega Diwali Sale. New buyers accounted for 38% of all orders placed during the sale.
Snapdeal’s value-savvy positioning connected well with the target audience – more than 75% of the orders were received from buyers in non-metro cities.
During the sale, Snapdeal’s orders grew 2.5X, driven by great value offers across categories like fashion, home goods, and kitchen acc...